Building Trust With Your Website Visitors 7 Google Loving Tips
SEO, Panda, Penguin, Backlinks, and everything else under the sun to try to get visitors to your site and buy. This article is from my friend Adam Short. Very timely advice on how to get more people to buy from you. How do you build trust? How do you get people to take out there credit cards and purchase from you?
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7 Google Loving Tips
Imagine you needed work on your car and you were looking for a mechanic. How would you determine which one to choose? When performing a Google search, would you randomly choose whatever mechanic popped up on your screen? Or would you look at your options and prioritize them according to whom you could trust?
Chances are, you would search for a mechanic with a good reputation, longevity and/or one that has been personally recommended—in essence, you are looking for someone you can TRUST.
Trust should be a top priority for webmasters seeking to sell products or services online. 7 Google Loving tips
Users will arrive to your website skeptical. They have been trained to be cautious because of the existence of scammers on the web. Also, your website visitors can’t physically see you or touch your products, so when they visit your website for the first time, they most likely will have the attitude, “guilty until proven innocent.”
Google also loves trustworthy websites. The search engine likes webmasters to be upfront, transparent, legitimate and non-secretive.
How can you build a website Google and your website visitors will trust?
Here are a few tips:
1. Targeted Content
Is your content directed towards the needs of your visitors?
Or does it just boast about you and your products?
Content that offers a blatant sales pitch for your product will turn away prospects. It’s good to use calls to action and coercion techniques, but the “in your face” approach seldom works online. We see this approach with flashy banners and intrusive ads. Advertisements are a component of internet marketing, but the blatant, obtrusive ones are a recipe for disaster.
Your copy should also follow along the same lines. Avoid heavy sales tactics. Stick to establishing a connection with your visitors and inserting cleverly placed calls to action. There is a fine line between good content and effective content. Good content lists the benefits; effective content not only lists the benefits, but also connects with visitors.
The more you can connect with your audience the more they will feel they can trust you. Trust leads to sales.
Tip: Don’t use outrageous claims like: “With XYZ, you will make a million dollars in a few months!” People can see through this marketing hype and as a result deem it un-trustworthy.
This brings me to my next tip…
2. Accuracy and Relevancy
Is your information accurate? Does it make sense?
Keep your content factual. Everyone can see through a lie or a webmaster who is stretching the truth. Your visitors will respond more to honesty than hype.
For example, if you are selling a weight loss product that worked for you, don’t tell people you lost 10 pounds in two weeks just to increase sales, when in actuality you lost the weight in two months. People know the truth, and the more you stay closer to reality, the more you will gain trust.
3. Security Logos
This won’t apply to everyone, but if you are selling products directly on your site, assure your visitors their personal information will be safe by displaying all relevant security logos. Display them in a location where your visitors will see them.
4. Personal Stories
Personal stories aren’t applicable to every industry, but when used, they can establish an immediate connection with website visitors. Stories disable skepticism because they assure users you are a real person, not a scammer trying to take their money.
Written stories are valuable, but videos are even more powerful. Anyone can hide behind written content, but it’s not as easy with a video. When applicable, consider creating some videos for your site and either sharing your story, welcoming your visitors, or offering valuable industry information.
Testimonials offer social proof of the validity of a product or service. Ensure your testimonials are from real people who have used your products and services. Offer names and links to websites. Video testimonials are very powerful because they are more difficult to fake.
6. Recommended Pages
Google values these pages on a site and so should you…
About – An About page shows that you are a real person. Include information about you as it relates to the site. A personal photo would work well also.
Contact – When visitors know they can contact you, they immediately feel they can trust you. Scammers do not offer contact information because they want to stay under the radar.
7. Grammar and Spelling
A well-written, grammatically correct website equates to professionalism, which is one of the cornerstones of trust in the online world. Does this mean that all scammers use improper grammar? No, but if you do, it may be one strike against you because your visitors will wonder why you did not take the time to care more about the professionalism of your site.
The above describe some of the ways you can build a website your visitors will trust. Remember that users are searching blindly because they cannot talk with you or physically touch your products. The more you can make their experience real and tangible, the greater chance they will trust you. When there is trust, there is a money exchange.
Do you have any other tips to building trust with your website visitors?If you enjoyed this content please “comment, like, & share” this page…